A brand is a promise symbolized by an identity expressed by communications and delivered through performance to create a seamless set of experiences to create value for your customers.
An identity is more than just a logo, it is the sign and symbol of the brand promise
• It has to perform both practical and emotional roles in a wide range of applications
•It needs to be distinct in a competitive and ever changing landscape
There are three types of identities
1.The wordmark, a specifically designed treatment of the name
2. The wordmark plus icon, usually a symbol attached or surrounding a wordmark
3. An icon, the hardest but purest,an instantly recognized symbol of the brand
Stationery is just a part of the brand story and helps communicate to your customers as well as potential new customers who understand the brand in a tangible manner.
Signage is integral to succes in commercial projects. We approach signage as an integrated part of the design from concept to to fabrication drawings. Our experience and creative, allows us to achieve effective and impactful results.